The Bad News: Your website sucks. It has a carefully designed layout, attractive stock photography, and maybe even an “explainer” video. You toiled for weeks to write perfect marketing copy and add …
agile marketing
Agile Marketing Series: How to Establish a Dual Operating System
Agile is a systematic way to meet the practical, day-to-day needs of a business, while still preserving some “impractical” time to explore new opportunities and experiment. The pendulum constantly …
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Agile Marketing Series: Lean Manufacturing and the Theory of Capabilities
Tech companies began to move to Eastern management practices in the late 1980s to mid 1990s. Influenced by the success of Japanese consumer electronics and auto makers (like Toyota, in the following …
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Agile Marketing Series: Marginal Thinking vs. Full Value Thinking
Businesses tend to think their major constraint is resources, when in reality it’s process. And the process constraint modern businesses need to over come hierarchy is agile. Agile is a process …
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5 (More) Tips for Mobile Marketers
Mobility is at the core of everything vital to consumers today -- if they can’t get it when they want, where they want, they’re not getting it. Period. With thousands of tips, tricks, suggestions, …
Agile Marketing Series: Though This be Madness, There is Method in it
What makes someone buy something? Is it possible to know exactly why and when they decided on the purchase? Probably not, but as agile marketers, it’s high on our list of concerns. The sales funnel …
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