With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect …
Continue Reading about Agile Marketing Series: A Deep History of Business Management, Part 2 →
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic …
Continue Reading about Agile Marketing Series: A Deep History of Business Management, Part 1 →
“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious …
In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the market and decided there was a good opportunity for big hogs like Harleys. However, they …
Continue Reading about Agile Marketing Series: the Emergent Strategy + Good Money vs. Bad Money →
[Editor's Note: Customer advocacy and the importance of nurturing communities has been on the forefront of much of the blogosphere lately. In this post, originally publishedhere, Influititive's VP of …
Continue Reading about 10 Ways to Recognize Your Advocates →
In agile software development, the backlog is an accumulation of programming work which has yet to be completed. Management decides on the backlog by using information from daily scrums, the work …
Continue Reading about Agile Marketing Series: What Your Backlog Says About Your Priorities →
