Businesses tend to think their major constraint is resources, when in reality it’s process. And the process constraint modern businesses need to over come hierarchy is agile. Agile is a process …
Continue Reading about Agile Marketing Series: Marginal Thinking vs. Full Value Thinking →
The idea of “downward mobility” doesn’t excite people in business like it should. Maybe it’s the marketer’s obsession with an upward-sloping graph. Maybe it’s the engineer’s obsession with more …
Continue Reading about Agile Marketing Series: Downward Mobility and Disruptive Technology →
Agile process allows innovators the space they need to explore while making the minimum number of concessions to the existing business hierarchy. It ensures day-to-day operations continue long enough …
Continue Reading about Agile Marketing Series: Louder Than Words, Agile is Your Business Culture →
