I’m a fan of David Armano’s timeless work, so here’s a great presentation from the BlogWorld 2009 conference in Las Vegas. It’s a fast but worthwhile journey, exploring how to go visual with 4 Ms and six steps:
- Metaphor
- Model
- Metaphor + Model
- Mindmap
Next, he walks through the following six steps…
- Empathize: See the world as a child
- Memorize: Commit thoughts to memory
- Analyze: Take a step back
- Synthesize: Filter signal from noise
- Visualize: See it, then do it
- Materialize: Make it tangible, make it stick
In the end, David sums up nicely the reasons for getting visual…
- Get people’s attention quickly
- Helps us to learn faster + more effectively
- Lets people do their own thinking
- Helps us tell stories
Take a walk and see it for yourself:
