For many, the hard part of writing a book, eBook, or white paper isn’t the writing; it’s organizing your ideas before you begin to write. Months can go by without significant progress, while the …
thought leadership
Thursday #ThoughtLeadership Roundup: Looking Back at 2013
Being declared a thought leader sometimes involves a fair amount of subjectivity and analysis, especially because the criteria for becoming one isn't always cut-and-dried. But when all is said and …
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Is Your Thought Leadership Strategy Using Research Wisely?
According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic. But let’s be frank, much of what passes for “research” is just a small cut above a Survey …
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