The last four to five years has turned the business world on its head. There have been so many disruptions that business are finding it difficult to cope. One place that has been particularly affected has been the marketing department. But fellow marketers fear not! Jascha Kaykas-Wolff’s recent CommPro.Biz article highlights how marketers are and should turning to Agile processes to help deal with the change.
Today businesses are facing something that they have never faced before: a real-time, want-it-yesterday mentality. It’s this very mentality that has “thrown a wrench” into traditional approaches. They are proving to be too slow and too general to influence the demands of today’s ADD-riddled marketplace. The luster has rubbed off “well worn” marketing techniques. A new approach is required.
Hello, Agile Marketing
In his article, Jascha writes:
Realizing that change is the only constant in today’s business environment is a critical part of
reaching today’s customer. Scratch that—it’s a critical part of reaching today’s human being.
The trick is for marketers to shift their view of marketing programs. It’s time to stop thinking of marketing programs as being about the long-term. Instead, it’s all about the here and now. Today’s fast, iterative and, quite frankly, ballsy marketing approaches aim to take advantage of this real-time shift. While this may sound a tad risky to some, it’s a very calculated and meaningful change to the way we work. No longer do marketers have one shot to get it right, and no longer do they have to be afraid of failure. Who wouldn’t want that?
Yet these “ballsy” moves are still way out of most marketers comfort zones – But they don’t have to be. The key is to embrace the process: complete with its flexible twists, turns. Because these very twists will end up yielding some surprising predictable outcomes and this should be comforting to all marketers.
Want to learn more?
Attending “Sprint Zero: The Physics of Agile Marketing” is a great place to learn from practitioners who are at the forefront of this new movement. This first-of-its-kind summit will be held in San Francisco on June 11th. Agile gurus will discuss the ins and outs of Agile Marketing, what works best, and most importantly what to do when it’s not working so well. You’ll learn how to get your Agile engine up and running so that your marketing team is delivering both near- and long-term success.
For more information or to get on the guest list click here: