Can I admit something to you? I procrastinated writing this post like you wouldn’t believe. I straightened up my desk. I walked around the office. I got a coffee, then a cookie, then more coffee. I …
Continue Reading about Agile Marketing Series: Ready, Fire, Aim →
It’s seems that every company now has some sort of social media presence. Today, you almost have to. Having a social media presence has quickly become an expectation of most consumers. Yet, there are …
Continue Reading about 75% of CMOs Agree: Social Media Impacts Sales →
Show me the money. “What about all this story stuff?” They will say in their super-serious business meetings. You know the ones—those affable bottom-liners in the blue shirts that don’t care nothin’ …
Continue Reading about Agile Marketing Series: Test Everything, Test Anything →
Here at Mindjet, we're big subscribers to the notion that a truly connected office space is just as much about interacting with tools as it is about interacting with the people you work with. Our use …
Continue Reading about Behind the Scenes with Citrix: Meeting is Believing →
What’s the Story Behind the Stories? In their book Rework, authors Fried and Hansson suggest that,between two job candidates ceteris paribus —or, all other things being the same—you should hire the …
Continue Reading about Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1 →
Last night I had the pleasure of presenting at the Seattle Social Media workgroup – an eclectic and lively group of entrepreneurs and social media practitioners. As I was prepping my remarks I …
Continue Reading about Selling the story: creating snackable content to build your audience →
