Mobility is at the core of everything vital to consumers today -- if they can’t get it when they want, where they want, they’re not getting it. Period. With thousands of tips, tricks, suggestions, …
Agile Marketing Series: Though This be Madness, There is Method in it
What makes someone buy something? Is it possible to know exactly why and when they decided on the purchase? Probably not, but as agile marketers, it’s high on our list of concerns. The sales funnel …
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To the Sheryl Sandberg Critics: This is Why I’m Leaning In
To Sheryl Sandberg I tip my hat. I'm leaning in. Correction, I'm leaping in. No, I’m diving in the deep end. I'm sprinting in – full speed ahead! Why you may ask? Because for all the critics who …
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Collaboration Ain’t Easy: Stakeholders, Agendas, and the Importance of Being Earnest
Collaboration and teamwork are not the same thing. Teamwork requires individuals to work together for a common goal harmoniously; collaboration bands together people with various goals, only a few of …
The Psychology of Advocacy: 3 Reasons Your Customers Love You
[Editor's Note: We've talked about customer advocacy and the importance of nurturing communities before, but in this post--originally published on Influitive.com--Jim Williams gets into the …
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Agile Marketing Series: Incentive and Motivation
In his study of over 8,000 businesses, Nicholas Bloom of Stanford University found three things to be essential for good management: targets, incentives, and monitoring. Of those three, I think …
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