As many of you are aware, the world used to be a much simpler place for marketers. Typically at the start of a new year, goals were created and scheduled out over the course of the upcoming year. …
Step away from the laptop: the path to better design synthesis
Data -- can’t live with it, can’t live without it. It’s the information that propels a company forward and determines the course of action it will take to rise above the fray and compete amongst the …
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Managing the Mess
One of the many unforeseen problems with collaboration is that it’s messy. Having to convince a diverse group to work together towards a common goal is never easy, especially if it requires people who …
Baby Boomers at Work: Tools and Trends
Has anyone seen Madonna's new music video for the 'Girls Gone Wild' single? It's roughly four minutes of ferocious dancey dance intensity, deemed "too raunchy" by YouTube (but still available on …
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Agile Marketing Implementation Tips
Change is tough, particularly when it involves switching to something as different as agile. Agile marketing methods can be intimidating for those who have only experienced traditional marketing …
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Thanks to Pinterest, Everyone’s a Designer
Everyone wants to be a designer. It’s a smashing lifestyle: riveting conversations over cups of Four Barrel, lax business hours, and copious amounts of Apple tech-porn. Whether or not that’s entirely …
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