As a long-time Mindjet employee, I’ve been an avid user of our desktop products for over twelve years. Recently, I’ve been using our web-based products more often in my daily workflow. I find these …
The Renewed Importance of Communication and the CIO
The CIO of any business plays a crucial role, which can often be overlooked. Responsible for an organisation’s entire IT infrastructure, the buck really does stop with them if something goes …
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5 (More) Tips for Mobile Marketers
Mobility is at the core of everything vital to consumers today -- if they can’t get it when they want, where they want, they’re not getting it. Period. With thousands of tips, tricks, suggestions, …
Agile Marketing Series: Though This be Madness, There is Method in it
What makes someone buy something? Is it possible to know exactly why and when they decided on the purchase? Probably not, but as agile marketers, it’s high on our list of concerns. The sales funnel …
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To the Sheryl Sandberg Critics: This is Why I’m Leaning In
To Sheryl Sandberg I tip my hat. I'm leaning in. Correction, I'm leaping in. No, I’m diving in the deep end. I'm sprinting in – full speed ahead! Why you may ask? Because for all the critics who …
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Collaboration Ain’t Easy: Stakeholders, Agendas, and the Importance of Being Earnest
Collaboration and teamwork are not the same thing. Teamwork requires individuals to work together for a common goal harmoniously; collaboration bands together people with various goals, only a few of …
