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Why Mind Mapping is an Excellent Tool for Sales Organizations

Being unable to move things forward in a systematic and organized manner is something that afflicts most of us at some point in our career, especially if you’re in sales. You might have a formalized sales process already, or you might be struggling with mechanizing that process in the first place. Maybe you’re just finding it hard to seal the deal lately, or maybe your leads just aren’t hitting.

Either way, every sales person has been in a rut at some point or another. In order for you to get back on track, something needs to be done to increase sales and protect your job — mind mapping might be the answer.

Mind Mapping in the Sales Environment

What many sales organizations don’t realize is that a large part of creating and refining any process is developing a visual. Sixty-five percent of the general population is made up of visual learners, which means that in order to process something, they literally need to see it. The saying “a picture is worth a thousand words” is grounded in scientific realities, and the brain recalls visual images more strongly than written text. Mind maps, being images, are retained more efficiently and help people make decisions quickly. They can grow into thousands of branches and subbranches, each representing a “thought.” However, since the map is organized according to user priorities, it explains everything traced to a specific path and showcases explicit relationships, which helps you make sense of it all without feeling overwhelmed.

In reality, mind mapping is crucial to creating sales processes. With any formalized process, you need to map out what steps need to take place. Furthermore, mind mapping can help you identify gaps or successes in your sales organization. For example:

  • Where are prospects falling off the most in your sales cycle?
  • Where are prospects converting the most in your sales cycle?
  • What process was taken with your most successful deals?

By answering these questions with mind maps, you can visually refine your process in an organized and structured way.

Using Mind Maps for Sales Enablement

What is your big problem right now in your sales cycle? Is it lack of organization? Lack of productivity? Lack of deals? Figure out what it is, then build branches and subbranches based on that. You can do this multiple times with multiple themes or questions, especially to find new ways to enable the sales team.

Mind mapping empowers sales representatives to independently come up with their own ideas on how the sales organization can be improved. With autonomy comes creativity, and creativity fosters innovation. And what’s better than innovation in a sales process?

Mind mapping can also lead to improved clarity within the sales management team. What parts of the organization are lacking, and which ones are thriving? Where are the gaps in sales training? How can you improve sales projections and quotas?

Finally, mind maps are great tools for sales organizations because they show the current state of the problem or topic, where it’s going, and what needs to be done to get to the intended destination — typically, increased sales and productivity. They allow you to revamp your sales environment for the betterment of your whole team.

How can you use mind maps for your sales organization? Talk to us in the comments!

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