“A new peer-produced economy and culture is rapidly emerging where the more you share, the more respect you get from your peers.”
– Neal Gorenflo, Shareable
If social business has an as-yet unexplored territory to focus on, it’s the notion of a fully collaborative economy. As the nature of business reshapes itself alongside evolving possibilities in technology, collaborative consumerism and sharing services — as opposed to the usual dictatorial method of implementing hierarchal pipelines — are proving to be a highly beneficial alternative approach for organizations of every size and industry.
Sharing is Caring (and Agile, Too)
Altimeter analyst Jeremiah Owyang has called the collaborative economy “the most important trend which will have the biggest effect — both short term and long term — for brands.” In the below video, a series of benefits and statistics are presented that support his claim. From cost-savings, to unearthing innovation opportunities, more flexible markets and better agile processes, the future is all about confluence.