Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business in his new book, Change by Design.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Note: I just found this book today, so I have not read it yet! I LOVE great design and, as always, love all of Ideo’s mind maps!