I recently came across a popular blog posting from Paul Anderson called “7 Unusual Ways to Become a Better Designer.” In it, Paul suggests using software applications, like MindManager, for the brainstorming activities within this role.
MindManager customer, Roger C. Parker, also advocates using MindManager within design. Roger says “To me, planning is the essence of graphic design success. Projects can be “creative” and subjectively attractive, but fail in the marketplace because they do not support the project’s goals.”
Roger’s experience as an author and in hosting graphic design workshops, lead him to encourage designers to begin projects by preparing a creative brief to analyze the project’s goals. Those goals include determining who their market is, what are their desired actions, why should prospects respond, and how prospects should respond.
“Mind maps,” Roger says, “have proven to be the best way to prepare creative briefs. Software programs like MindManager 7 provide a structure that ensures that designer and client are on the same page as far as project goals and deliverables.”
If you’re a designer or know someone who is, you can download Roger’s “Creative Brief” map template now.
To learn more about creative briefs, access Roger’s Creative Briefs Newsletter.